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Five customer segments anchor the Kodak commercial book of business: commercial PSPs, transactional print, packaging converters, publication and label houses. Each segment drives distinct requirements on substrate range, color standards and uptime cadence.
Short-run marketing collateral, brochures, annual reports and business documents. The PSP requirement set is breadth of substrate, fast changeover between jobs, and hitting brand color targets — which is why Kodak pairs CIJ and digital production on the same pre-press backbone.
Billing statements, policy documents, statements of account and targeted direct-mail campaigns. This segment runs at the highest impression volumes and relies heavily on variable-data workflow and per-document integrity controls.
Folding carton, flexible film and corrugated short-run. Packaging buyers demand inline color measurement, substrate-aware ink sets and integration with finishing equipment. White ink and varnish channels are first-class citizens of the workflow.
Long-run publication remains dominated by sheetfed and web offset, but short-form publication and regional editions have moved to digital. Kodak supports the transition with substrate matching and color equivalence tooling.
Kodak platform fit: Digital Production Press
Narrow-web flexo dominates product-identification labels. Wine, spirits, pharma and personal care drive specialty finishing — foil, emboss, tactile varnish. Kodak label systems integrate inline plate registration and color spectrophotometry.
Kodak platform fit: Narrow-web Flexo Label System
Share monthly volume, substrate range and color standards — a Kodak application engineer will return a platform shortlist matched to your segment.